With the holidays fast approaching, it is ‘the most wonderful time of the year’ for salon and spa owners to maximize revenue. Mangomint is here to highlight 11 features that can help boost profits during the holidays and year-round.
1. Online gift cards and promotions
Your salon or spa's appointment capacity limits holiday revenue potential. Gift cards create additional cashflow during the busy season and practically sell themselves as customers search for the perfect gift.
Mangomint makes online gift card sales effortless. Our platform can sell gift cards directly on your website and during online booking. Once a client’s payment goes through, the digital gift card is automatically delivered to the designated email.
Mangomint also helps maximize sales through seamless gift card promotions. You select the dollar value, sale price, and start and end dates for your promotion. For example, you can sell a gift card with a $230 value for $200 during Black Friday weekend.
For more details on creating and promoting holiday gift cards, watch our webinar.
2. Salon and spa memberships
Memberships are the gifts that keep on giving (for you and your clients). There are a few simple ways to boost holiday membership sales:
Expand your membership offerings: Create additional membership tiers or bundles to help you attract a wider audience.
New member discount: Create an offer for new memberships to get sales moving. For example, you may offer a limited-time 50% off discount for new members. This discount can encourage clients who have been considering your membership options to finally make the switch.
Member-only savings:
You can also further incentivize this program by creating member-exclusive deals that rewards new and existing members with extra savings on products and services.
These memberships will boost your holiday sales and provide recurring revenue for your business year-round. Using Mangomint, you can even sell memberships in your sleep by offering memberships on your website.
3. Packages for bundled services
Similar to Memberships, bundled services make excellent holiday offerings. Our Packages feature lets you bundle services at a discounted rate. For example, you could sell five laser treatments as a package deal.
Clients can gift these packages to friends, helping you attract new customers. Recipients are encouraged to complete the entire series of treatments, boosting both client retention and your revenue. For package ideas and examples, read more here.
4. Sell add-ons to boost appointment value
Service Customizations help maximize your average appointment value. If you haven’t updated your service menu yet to include seasonal or year-round add-ons, you could be leaving revenue on the table. Service Customizations can provide a few profit-boosting advantages during the holiday season:
Unlock revenue from luxury add-ons
Clients are often willing to pay more to enhance their experience at your business—especially when it comes in the form of a peppermint mask or cute seasonal nail art. Making more upgrades available to customers is a surefire way to boost holiday revenue.
Schedule and price appointments accurately
When clients need extra treatments or time, it can disrupt your daily schedule and make pricing difficult. This often results in awkward pricing conversations or your business absorbing the additional costs. Advanced scheduling creates transparent upfront pricing and expectations, ensuring both customer satisfaction and protection of your bottom line.
Maximize time in the chair
The start of appointments can often involve time discussing exactly what your client wants and prepping the materials needed for these specifications.
With Service Customizations, you get this insight before your client walks through the door — giving you time to prep materials and reducing the time you spend chatting with the client before the service begins.
5. Offers and Discounts
Create targeted discounts to attract new clients, reward loyal customers, and enhance the membership experience. You can apply these discounts to specific services, products, or entire purchases. Set precise timeframes for when discounts are valid—perfect for your holiday promotions.
Make these offers even more seamless by setting them to automatically apply at checkout, creating a hassle-free experience for both your staff and clients.
6. Targeted marketing texts and email flows
Stay top of mind by sending targeted texts and emails based on client data and behavior. With Mangomint's Automated Flows, you can reach loyal clients, members, clients who haven't visited recently, and more. Personalize each message by including the name of the client, service, or staff member for a more engaging connection.
Pro tip: Include a discount code in your marketing texts to boost bookings and sales
7. Retail and inventory management
It is vital to ensure your shelves are fully stocked with your most popular products this holiday season. Not only is it the gift-giving season, but you will also have more customers than usual in front of your shelves.
You can sell more products this holiday season with organized retail and inventory management.
Mangomint’s inventory tracking feature can help keep tabs on product levels. You can quickly see which products need a restock vs. which overstocked items may be perfect for a holiday promotion.
Our Shopify integration seamlessly syncs your online storefront with your in-house product usage and sales — ensuring accurate inventory tracking across platforms.
Once it is time to order more inventory, the software can streamline and simplify your purchase orders. Click to read more about Mangomint’s retail and inventory features.
8. Email marketing promotions
How do you get the word out about the beautiful work your business is doing this holiday season? Consider sending an email marketing campaign using Mangomint’s built-in email marketing tool.
Our powerful built-in marketing tool can filter your client list to send out the most relevant and effective campaigns possible. With professionally designed templates built with your business in mind, it is easier to send beautiful campaigns while keeping up with the busiest time of the year.
This seamless communication gives you a platform to remind clients of your holiday deals, discounts, service specials, and events. For more help getting the word out during the holidays, we have seasonal email marketing templates and ideas for you here. You can also explore our marketing ideas for barbershops, nail salons, tattoo shops, and spas for even more inspiration.
9. Word-of-mouth marketing with a referral program
If you have considered launching a referral program, there is no better time to get started. A referral program can get new clients through your doors while rewarding your most loyal customers. Such word-of-mouth marketing efforts have proven especially helpful in boosting conversions during the holiday season. You can find more insight on managing referral programs in Mangomint here.
10. Intelligent Waitlist
The holidays are busy time. Some people cancel last-minute while others want to book last-minute. The Intelligent Waitlist automatically matches new schedule openings with available clients on your waitlist, helping you stay booked while saving you time and keeping clients happy.
You can also allow clients to add themselves to your waitlist via online booking. That means you can collect the client details through your online booking widget.
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Clients expect a seamless payment process. Mangomint's payment processing makes it effortless to secure cards-on-file, collect deposits, manage recurring payments, and checkout appointments and products. Clients can even skip the line by paying and tipping directly from their phones using Client Self Checkout.
Our built-in payment processing unlocks our revenue-boosting features like Memberships, Packages, and Gift Cards so you can enjoy more profits during the holidays and throughout the year.
Try Mangomint for free
See Mangomint in action instantly with pre-populated sample data. No credit card required. Free for 21 days. Try it now
Get more from Mangomint’s salon and spa software
The Mangomint platform helps salons, medical spas, tattoo shops, tanning salons, and other industry professionals boost profits while easing overhead work.
If you haven’t explored the Mangomint software yet, we invite you to give it a try with a free trial or book a demo with one of our experts today!
Josephine Hulburd Schultz is the Marketing Manager at Mangomint. With a degree in Business Management and Entrepreneurship, she focuses on transparent and impactful marketing that empowers salon and spa owners to grow their businesses and succeed. Fun fact: Josephine is obsessed with testing out new curly hair products and trying out unique nail art.
