Hot Tip: How to turn gift card holders into loyal customers

Gift cards with unused balances are visits your clients have already paid for, but they can easily sit forgotten in a wallet or inbox. Here’s how to find those balances in Mangomint and send a friendly reminder that nudges holders to book.

How Lola Rosa Head Spa turned unused gift cards into 20 bookings

When Erika Stephenson, owner of Lola Rosa Head Spa, made her switch to Mangomint, she transferred a lot of gift cards from her old system. Once she was up and running, her onboarding manager showed her how to pull the Gift Card Balances report.

“Somebody had shown me how to run the report of showing all of my outstanding gift cards, and I was blown away by the number.”

Turns out, there were a lot of unused gift cards just sitting there. But instead of letting them waste away, Erika turned it into an opportunity. She used Mangomint to text every single gift card holder with a friendly reminder:

You’ve got money to spend. Come treat yourself.

And guess what?

20 new appointments were booked that day. Just like that.

And those visits can be worth more than the card itself. In a Blackhawk Network survey, nearly 60% of people said they would spend beyond a gift card’s original value when redeeming it.

So have an add-on ready to suggest at each visit that fits the service the client booked. For clients who may want to come back regularly, mentioning your memberships and packages can help encourage repeat visits.

How to text your gift card holders in Mangomint

Here’s how to pull the same move as Erika:

1. Head to your Gift Card Balances report in Mangomint

2. Use the gift card’s owner name to search for clients with an outstanding balance

3. Open the client’s details and start a text message

4. Send out a quick, friendly reminder text

Before you hit send:

• Save the reminder as a quick reply so you’re not retyping it, and add the First name merge tag to personalize each text.

• Include small balances, too. That same Blackhawk Network survey found 74% of respondents willing to spend more than a $10 card’s value.

• Make sure you've got the tools you need! Texting is unlimited with our Phone add-on.

Boom. Let the booking begin.

Find the paid-for visits sitting on your books

Mangomint keeps your gift card balances and client texting in one place, so you can spot unused balances and remind those clients to book. To see how it works for your business, start a free trial or book a live demo with our team.