Holidays and seasons give salon and spa clients built-in reasons to book, and your email and text marketing can follow that calendar. These 26 salon email marketing ideas run month by month, then finish with ideas you can use any time.
Before you get your calendar lined up: The FCC's guide on unwanted texts says commercial texts need consent, so only text these ideas to clients who've given it. Want to build your list? In Mangomint, clients can opt in to marketing texts themselves (for example, with the toggle in online booking).
Doing some email marketing research for your salon? Check these out:
The beginning of January is often filled with a renewed ambition for self-improvement. Where better for clients to start than within your salon or spa? Get them through your doors with an email and text marketing campaign.
New Year's email or text marketing template and example:
"New Year, new you at [your salon name]! We will ring you into the new year with all your favorite services. Book your appointment this month to enjoy a $[X] off coupon on any appointment add-on."
2. Cold weather promotions
Something about the winter blues can keep clients from booking the services that might help them feel better. If business slows down, an email and text campaign can be the nudge they need to get moving.
Cold weather email and text marketing template and example:
"Dry winter hair? [Your business name] has just what you need! Buy our deep conditioning package (5 services for the price of 4) to keep your hair feeling fresh all winter long."
This promotion can be tailored to any pampering or moisturizing service.
February marketing ideas for salons and spas
3. Valentine's Day and Galentine's Day marketing
Can your clients feel the love as your salon or spa prepares for Valentine's Day? Whether clients have a date night planned or a complicated "situationship" to untangle, this holiday gives them plenty of reasons to book.
There are a few different ways you can position this email and text marketing:
"Fall in love with yourself this Valentine's Day. Visit [your business name] for our [exclusive deal] on your nail art."
"Give her the gift she really wants this Valentine's Day. Enjoy [X]% off all couples massages and luxury packages."
February is a good time to upsell add-ons for couples massages and to promote gift cards.
March marketing ideas for salons and spas
4. Spring break salon specials
Spring break often starts in mid-March, and pre-trip appointments can fill your calendar quickly. When demand is already high, upsells may be a better fit than price cuts. A membership promo can encourage travelers to keep visiting after the trip, and add-on promos can help raise the average appointment value.
"Get into vacation mode with [service] from [your business name]! Turn on the travel vibes and get ready to look your best for all your spring break adventures. You can enjoy our [exclusive bundle] with all the services you need to glow. Members save even more with an additional [exclusive offer]! Book your appointment today to learn more."
5. St. Patrick's Day marketing
St. Patrick's Day is an easy excuse for playful email and text marketing. Shades of green and lucky symbols like the four-leaf clover are popular choices.
St. Patrick's Day email or text marketing template and example:
"Today is your lucky day! St. Patrick's Day is right around the corner, and [your business name] is celebrating with some special deals. Make your appointment today for [X]% off any premium services."
April marketing ideas for salons and spas
6. Easter email and text promotions
Easter is another chance for seasonal sales at salons and spas. These promotions usually pair pastel colors with Easter egg designs.
"Hop into savings with exclusive deals from [your business name]. We have something for everyone's basket. Enjoy an Easter [gift card promo] now through the holiday!"
May email marketing ideas for salons and spas
7. Mother's Day salon and spa campaigns
Mother's Day is a key opportunity for salon and spa marketing promotions. There are two different ways you can position this sale:
"Treat yourself" campaigns can encourage mothers to get in your salon or spa chair. Beyond personal pampering, your target market may be preparing for Mother's Day festivities. An example and template includes:
"Mother's Day off: Give yourself a break this Mother's Day with our exclusive week of savings. When you book an appointment at [your business name] any day this week, enjoy special pricing on all service upgrades."
"Gifts for Mom" campaigns can encourage children and partners to choose your salon or spa for their Mother's Day gift cards. In the 2026 Mother's Day survey from the National Retail Federation (NRF), 55% of shoppers planned to buy gift cards.
Some of those shoppers are probably already your clients, so send this campaign to your whole list (not just the moms). Add signage at the front desk for walk-in gift buyers, too. Your marketing materials might use language like,
"Hint: Mother's Day is just around the corner. Give mom the gift of luxury this Mother's Day with a gift card from [your business name]."
June marketing ideas for salons and spas
8. Summer vacation campaigns
With summer travel plans in the works, clients may forget to book their pre-vacation appointments. A timely reminder can get them on your calendar before they leave. Some potential text marketing angles include:
"Get beach ready at [your business name] today! Enjoy an [exclusive offer] when you book now through [campaign end date]. Get ready to look and feel your best during your summer vacation."
9. Warm weather specials
While we know there are aesthetic benefits of a new haircut, this becomes a practical necessity for many facing the summer heat. A warm weather email marketing campaign can help fill appointment slots during slow weeks:
"Don't let the high temperatures keep you down. Cool off with a new haircut from [Business name]. Enjoy 20% off when you visit this week only!"
July marketing ideas for salons and spas
10. Fourth of July promos
Fourth of July campaigns can catch clients while they're planning their holiday celebrations. Patriotic colors set the tone, as in this example:
"Paint the town red, white, and blue with 4th of July deals from [your business name]. Enjoy star-spangled savings on [select services]."
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Parents want their kids to walk in on the first day feeling confident, and that often means a back-to-school haircut. Promoting a seasonal offer in your email and text campaign can help those families book with you.
"Go back to school in style with a haircut from [your business name]. For a limited time, you can enjoy back-to-school savings on haircuts for the whole family!"
12. School picture day marketing campaign
Back-to-school prep keeps parents busy, so some kids miss the first-day haircut. Those families may still want a salon visit before fall school pictures, which often happen about a month into the school year. Check local school calendars for exact dates, and time this campaign to catch a second wave of back-to-school bookings.
"Don't forget picture day! You can get picture-day ready with a fresh haircut from [your salon name]."
13. College-specific promotions
If your salon or spa is in a college town, plan a big email and text campaign for the start of the school year. NRF's back-to-school tracking found 48% of college shoppers planned to finish shopping in the week or two before school starts. Schedule your campaign for that window, while those shoppers are still working through their lists.
"Welcome back, [school name for students]! This month, show your student ID to get an [exclusive offer] on all services."
September marketing ideas for salons and spas
14. Fall into savings
Autumn gives your email and text campaigns a cozy seasonal theme. Warm color palettes inspired by the changing leaves fit the season.
Fall email and text marketing template:
"Fall into savings at [your salon name]! Nothing pairs better with a pumpkin spice latte than your favorite [industry] services. Book today to get [X]% off a hair care treatment."
October marketing ideas for salons and spas
15. Halloween marketing campaigns
Get your spa or salon in on the fun of the Halloween season. An email and text marketing campaign can remind clients to book their appointments before they get swept away in the holiday festivities.
Halloween email and text marketing template:
"Spooky good deals coming your way! Visit [your salon name] this month for savings on all your favorite services. Enjoy [X%] off gift cards and $[X] off your first month of any new membership. No tricks, just treats all October long!"
November marketing ideas for salons and spas
16. Giving thanks campaigns
For US salons and spas, Thanksgiving is a good moment to thank your members and invite new ones with a membership offer. As the holiday season picks up, it's also smart to start your gift card promotions early.
Thanksgiving email and text marketing template:
"Grateful for you: We are giving thanks with some exclusive membership deals. All new members can enjoy $[X] off your first month. All existing members get double points on all product purchases for the entire month of November."
17. Black Friday and Cyber Monday deals
Black Friday drew the most in-store shoppers of the 2025 Thanksgiving weekend (80.3 million), according to NRF's Thanksgiving weekend survey. In a busy shopping center? Use an email and text campaign to share your deals and remind clients you'll be open.
Many Black Friday campaigns promote the year's best deals. You might also limit how many offers are available to create a sense of urgency.
"Unheard of savings: Enjoy exclusive Black Friday deals on our service packages."
"The Black Friday sale you have been waiting for! Our first 10 customers can enjoy [exclusive deal] on Black Friday only."
Salons and spas can also push online gift card sales during Cyber Monday.
18. Small Business Saturday
Shoppers are encouraged to support small businesses on the Saturday after Black Friday. Of those planning to shop that day, 80% told NRF's pre-Thanksgiving shopper survey they were considering it to support local businesses. Lead your email and text campaign with "shop small" language, and send it before Thanksgiving weekend.
"Shop small at [your business name] this Small Business Saturday. We are offering exclusive savings on [select services or gift cards]."
December marketing ideas for salons and spas
19. Holiday email and text marketing campaign
Between work parties and family gatherings, clients want to look and feel their best during the holidays. A holiday promotion can encourage them to choose your salon or spa for seasonal services. Share it in your next email and text campaign.
Many holiday promotions use classic red-and-green or metallic color themes. Potential promotional language options include:
"'Tis the season for feeling your best. Unwrap the gift of gorgeous hair before your holiday adventures. Enjoy an exclusive [offer] on styling services."
These campaigns are also a good place to share your holiday hours.
20. Stress relief and wellness campaigns
While the holiday season is full of good cheer, it can also be a stressful time of year. Between packed schedules and holiday shopping, many clients could use a break. You can connect with them through a stress-relief email and text campaign:
"A break for all of Santa's helpers: Visit [your business name] for a well-earned [offer] on [select services]."
21. Seasonal gift card deals
The holiday season is a key opportunity for gift card promotions. During the gift-giving season, you can encourage clients to buy gift cards from your business with an exclusive offer. These campaigns can help attract buyers who might be overwhelmed during the holiday chaos. Some email and text marketing ideas include:
"Let us do the holiday shopping for you. Find something for everyone on your list: All [your business name] gift cards are [X]% off through 12/23."
Evergreen salon email marketing ideas for any season
22. Birthday marketing offers
Who doesn't love a birthday treat? Send a birthday email and text promotion each month to clients with upcoming birthdays. A Client Management feature can help you track birthday months, and Mangomint Automated Flows can send birthday messages automatically.
"Celebrate your special day with us! Happy birthday from your friends at [your business name]. Enjoy [X]% off a service of your choice when you book during your birthday month."
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Salon trends can come and go quickly, so timing matters. When you add a trending service, an email and text campaign can tell clients it's on your menu while interest is still high.
"The service you have been waiting for is finally here. Book your [trending service] at [Business name] today! Hurry, these appointments are filling up fast."
Pro tip: Add trending services to your website and Google Business Profile, too, so your listings match what you're promoting.
24. Ad-hoc sales
Create your own branded "holiday" or sales event. This can help bring buzz to your business and get sales moving. Additionally, these sales can make a bigger impact without the extra holiday competition.
Perhaps the most noteworthy example of this marketing campaign is Amazon's annual Prime Day. In the salon or spa space, this might look a bit different:
"Anniversary sale: Come in to celebrate [X years] of [your business name]. As our first annual [brand] sale, we are offering exclusive savings on all [products or services]."
25. Referral marketing campaign
Referral programs are easy word-of-mouth marketing opportunities that can have your clients doing the groundwork for you. If business ever slows down, send a campaign reminding customers of the rewards they get for referring a new client. You could also do a temporary upgrade for your referrals to provide an extra incentive.
"Share your love for [your business name], and get an exclusive offer in return. For a limited time only, get double rewards for each new client referral."
26. Wedding season promotions for salons and spas
Virtually every season is "wedding season," though the term usually refers to spring and fall. Wedding guests often book beauty services in the days before the big event. You can get them through your doors with an exclusive promotion:
"Get ready for wedding season with [promotion] from [your business]. You can also help the bride-to-be get ready for her big day with [X]% off all wedding-themed gift cards."
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Marketing made easy with Mangomint's salon and spa software
Once you've picked the ideas that fit your calendar, Mangomint can help you send them. Campaigns lets you email or text a client segment, built from details like appointment history or membership status, and add an offer code. You can apply a branded template and schedule each campaign ahead of time.
Recurring messages, like birthday offers, can run on their own with Automated Flows. If you haven't tried Mangomint yet, start a free trial or book a live demo today.
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
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