A barbershop marketing plan from just a few years ago may need a tune-up, since Apple and Microsoft have both changed how businesses manage their map listings. Here's a list of 24 barbershop marketing ideas to keep things fresh. Several of the ideas below cost nothing but time, and others get easier with the right barbershop software.
Grow recurring income with barbershop membership marketing
Membership programs can help build more predictable monthly revenue for your shop. Members get a better deal on services they already book, giving them a reason to keep coming back.
1. Create and maintain barbershop memberships
Many barbershop clients come in for a cut every few weeks, so a membership fits a routine they already have. Set a fixed monthly price, and give members extra perks or lower prices than your standard menu. Here are some examples of what a barbershop membership could include, with sample prices:
Two beard trims per month for $30
Four beard or hair services per month for $85
One free nose or ear hair trim each month
Member pricing on any extra services they book
In Mangomint, memberships bill on their own and member pricing applies automatically at checkout, so there's less to track (and fewer sticky notes). To see how setup works, check out our memberships and packages video.
2. Retail and merchandise memberships
Grooming subscription boxes are a familiar format, and your shop can offer its own local version. A monthly box of hair and beard products can help build loyalty and add retail revenue.
If you love to research new products and keep your inventory stocked, this option might be for you.
Start by researching products that 1) meet client needs and 2) come with bulk pricing. Brands want new customers to try their products, so some may offer lower prices (or even free products) if you contact them about a partnership.
Then, assemble a monthly box and sell it to subscribers at a flat rate. Ideally, your product savings leave room for a profit and a better deal for clients, who get to try cool new products.
Local clients may prefer in-store pickup to save on shipping. A monthly pickup can also encourage them to book an appointment while they're in your barbershop.
Keep in mind, coordinating these boxes can be a lot of work. Before you commit, contact potential suppliers and weigh the costs against how much interest your clients show.
Barbershop service promotions and gift card offers
Promotions built around your services can help you sell more visits upfront or raise the value of each one:
3. Sell barbershop service bundles or packages
Selling packages can help secure upfront payment for future appointments. For inspiration, browse these package ideas from real barbershops. Here are two common approaches:
Individual packages, like "Get your next 5 beard trims for the price of 4," can reward clients for sticking with your business. They can also give your shop steadierincome in an often unpredictable industry.
Service bundles, like "Save 10% when you get a haircut and beard trim," encourage clients to upgrade their appointments and can help increase your average ticket value.
4. Entice new clients with limited-time add-on deals
Cutting the price of your core services can get new clients in the door, but it can also bring more trouble than it's worth. Price cuts on core services can undervalue your work and attract clients who came for the low price. Those clients may not return without another promotion, so the deal may not pay off.
Instead, keep your core pricing the same and add value with a limited-time add-on deal. This can attract clients who are comfortable with your regular prices and give them a reason to rebook before they leave your chair.
5. Run barbershop gift card promotions
A gift card promotion is a simple way to add revenue around holidays and other gift-giving occasions. It can also bring new clients into your shop.
For example, a gift card on sale is an easy gift for clients to pick up for friends and family. Each one can introduce your shop to a new (and potentially recurring) client in your area.
Reach more clients with email marketing for barbershops
Email marketing can help encourage clients to book and bring in more revenue. Send emails to your client list with your barbershop software's built-in email marketing tool or a third-party tool like Mailchimp. Mangomint Campaigns sends both email and text, so you can use many of these ideas in either channel:
6. Enjoy seasonal email marketing opportunities
Holidays and seasonal changes give you an easy reason to email clients. They're also a chance to offer your barbershop's fix for a seasonal problem.
For example, a "No Shave November" promo can help clients shape their newly full facial hair. It's also a good time to start promoting gift card offers to help boost holiday sales.
Every season brings a new reason to get in touch, so plan campaigns around how your shop can help clients look and feel their best. For inspiration, read our list of 26 seasonal email and text marketing templates.
7. Send relevant promotions to the right clients
Clients get a lot of emails every day, and even your best deals can get lost in the noise. If your campaigns are falling short, you may be sending every promotion to your whole list instead of just the clients it fits.
Emails that feel irrelevant can lead to unsubscribes and spam reports. Spam reports can also make it harder for your future emails to reach clients' inboxes.
For example, send your hair replacement clients only hair replacement tips and deals. A haircut or dye promotion, on the other hand, is an easy way to get them to tune out or unsubscribe.
To get the word out about a sale, send a personalized campaign to a limited audience. Filter your client list for clients who've had services related to your promo. Then, highlight your limited-time deal and link directly to your online booking tool.
8. Excite clients with barbershop business updates
Did you add a new service or bring on a new barber? Updates like these are good candidates for an email campaign. They can keep your shop top of mind and encourage clients to book.
These updates can also improve customer experience by setting client expectations about changes within your barbershop.
9. Effective direct marketing outreach
You can take segmentation one step further with direct email marketing. This means sending a personal email to one client on your list.
For example, can you think of any haircut + beard-shaping regulars you haven't seen in months? A personal email may help get them back into their old routine. With Mangomint's Automated Flows, you can trigger emails based on client's past appointments or the data of their last service to get in touch with regulars who haven't been in lately.
Unlock the power of email marketing
Mangomint's intelligent email marketing system is built into our system, offering unique advantages to our customers.
Barbershop marketing ideas for local search visibility
When clients search for a barbershop nearby, free directory listings can help your shop show up with the right details:
10. Enhance your barbershop's Google Business Profile
Optimizing your Google Business Profile is one of the most practical kinds of unpaid marketing. Here are a few simple ways to do it:
Start your business description with the details clients care about most, like your specialties and what sets your shop apart.
Match your service list to your current barbershop menu, and remove any services you no longer offer.
Keep your core business information up-to-date, too. A broken website link or wrong hours can frustrate potential clients, so update your hours before each holiday.
Other directories can help your shop show up in more places, too:
11. Claim and update your Bing Places listing
Microsoft's' Bing Places for Business is a free platform where businesses can manage listings that appear in Bing search results and Bing Maps. Claim your listing and keep its details as current as your Google profile.
12. Explore the Nextdoor app for barbershops
Nextdoor can fall beneath the marketing radar, but 1 in 3 US households are on it, according to Nextdoor's small business page. It's a hyperlocal network that connects neighbors with each other and with local businesses. You can claim a free Business Page to share information about your barbershop and join conversations in your community.
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Apple Business is free, and it can help businesses connect with local customers on Apple Maps and Siri. Claim your shop on Apple Business and update any outdated details.
14. Claim your free Yelp Business Page
Yelp connects people with barbershops and other local businesses. According to Yelp for Business, an average of 2.4 million people visit Yelp each day, so it's a helpful listing to keep current.
Once you claim your free Yelp Business Page, keep key details updated, like your phone number and service menu. To go a step further, you can buy adsthat can help your listing show up higher in relevant searches.
15. Earn reviews across platforms
You'd like your work to speak for itself, but reviews from past clients can carry a lot of weight with new ones. In BrightLocal's Local Consumer Review Survey 2026, 92% of people said they care about star ratings when choosing a business. And 31% will only use a business with 4.5 stars or more, up from 17% the year before (the bar keeps rising).
Review volume counts, too. Nearly half of those consumers won't use a business with fewer than 20 reviews.
So, how do you get more positive reviews for your barbershop? In Mangomint, automated review requests can text clients a review link after each completed appointment.
Spread brand awareness with social media marketing
Social media can help barbershops spread brand awareness. It can also feel overwhelming, especially if you're unsure your efforts will pay off. Results take time, and if your posts still aren't getting traction, these ideas may help:
16. Create and share your online portfolio
Your portfolio shows potential clients your skills, and your social media profile can be its digital home.
Keep it updated with your best work by sharing the cuts you're already doing. Ask clients for permission to share their photos when they book. With permission in hand, sharing client photos can:
Simplify your social media content creation.
Encourage clients to repost, which can spread awareness of your brand.
Help clients feel connected to your shop, which may encourage rebooking and loyalty.
17. Consider influencer or affiliate social media marketing
Local influencers can help spread the word about your barbershop. Here are a few tips for getting started:
Focus on influencers with a local following. "Micro-influencers" with a few thousand followers may be more affordable and relevant than big names.
Check your client list first, then ask your team who they follow in the local influencer scene.
Search online for influencers in your area, since affiliate marketing resources can help connect businesses with local creators.
After you find the right local micro-influencers, contact them and offer an incentives, like a small payment or a free service, to promote your shop.
18. Client highlights for social media posts
A client highlight series takes your online portfolio one step further.
For example, say you want more beard shaping or trimming appointments. Start a "Beard of the Week" or "Beard of the Month" series, and ask for photo permission when clients book beard services online. Then, pick a post from your library each week or month.
You could also reward featured clients with a small rebooking incentive, like 10% off their next visit or a branded beard comb. If clients seem engaged, skeep the series going. If it doesn't take off, you can swap it for something new.
A highlight series can help featured clients feel appreciated and give you fresh content that may build awareness of your brand.
Discover software designed for barbers
Explore Mangomint's suite of software features designed to meet the needs of barbers like you.
If your organic posts and free listings aren't bringing in the traction you need, paid advertising may be worth a look:
19. Run paid ads, or hire help to manage them
Paid ads put your business in front of potential clients by paying platforms for placement. You can buy ads on social media platforms and in search results.
The obvious downside to these ads is the "paid" element: Costs come from two places:
The time it takes to manage your ads, which need regular attention so your budget lasts the whole month.
The ad spend itself, which runs on a bidding system where your budget goes toward relevant searches.
Let's face it: many barbershop owners have their hands full. If you don't have time to learn digital marketing, consider an agency with a track record of helping barbershops. Ad costs can vary widely, so an experienced agency can also help you set a realistic budget.
Refresh your barbershop's website
Much of your marketing points clients back to your website. A few improvements there can help your organic (unpaid) marketing perform better:
20. Offer fast, easy online booking
Say your marketing brings a client to your website to book. How long will they watch a loading wheel spin before they try another barbershop? Probably not long.
An efficient online booking tool can help interested clients book within minutes of finding your service menu. Mangomint online booking embeds on your own website and can collect a deposit when clients book.
21. Emphasize your barbershop's value
Why should clients choose your barbershop over others in the area? Maybe it's your clean edge-ups or your judgment-free environment. Whatever sets you apart, put it front and center on your website.
Your website is also a natural home for cause marketing, which means connecting with clients through shared values. If you support local non-profits or promote inclusivity in your shop, sharing it can help you connect with clients who care about the same things.
For example, consider highlighting any eco-friendly products you use and the waste-limiting practices in your barbershop. This green marketing angle can help attract new clients to your business.
22. Make it easy for clients to personalize services and increase ticket value
Many clients know exactly what they want from their appointment. Adding options to your booking flow lets them share those preferences and can help raise your shop's revenue per visit.
For more service and pricing examples, see these barbershop menu ideas. Popular barbershop haircut add-ons include:
Nose hair trimming
Ear hair trimming
Hot towel shaving add-on
Blow dry styling service
Face and neck massage
Face masks or other facial care treatments
Eyebrow shaping or waxing
Shape-ups (also called line-ups or edge-ups)
To get started, you can offer add-ons in online booking with Service Customizations. Each add-on can adjust the appointment's price and duration, so your schedule and checkout reflect what the client booked.
Earn new clients with word-of-mouth barbershop marketing ideas
Referral marketing rewards your most loyal clients and can help bring in new clients who already trust the person who sent them. Here are two ways to get people talking about your shop:
23. Host barbershop events
Happy clients often tell friends and family about a great cut. An event or promotion can help speed up those referrals. Here are a few event ideas:
Host a "Bring a Buddy" event, where clients earn a reward for booking with a friend.
Hold a "longest beard" trimming contest to create buzz and attract clients who may need your services most.
Run "academy" events that teach clients how to style and maintain their facial hair between appointments.
Events like these can encourage bookings and introduce your shop to new clients.
24. Start a referral program
A referral program is one of the simplest ways to put word of mouth to work. People tend to trust recommendations from friends and family, so referred clients may arrive already feeling good about your shop. It can benefit everyone involved:
Loyal clients earn a reward, like a gift card or an offer, each time they send someone new your way.
New clients get a trusted recommendation, and you can add a first-visit offer for sharing who referred them.
Your business gains new clients who may be a good fit, since someone who knows you both sent them.
In Mangomint, you can track who referred each client with the "Referred by" field, which also works as a Campaigns filter. To plan your rewards, read how to create a salon referral program.
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As your marketing brings in more clients, the right management tools can help your days run smoothly. Mangomint puts your booking and marketing tools in one place, so you can run many of these ideas without juggling separate apps. If you're thinking about switching software, start a free trial or book a live demo.
Frequently Asked Questions
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How do I attract more clients to my barbershop?
Start by claiming your free directory listings, like your Google Business Profile, and keeping your hours and services current. A limited-time add-on deal can help bring new clients in without cutting your core prices. From there, a referral program or a "Bring a Buddy" event can help happy regulars send friends your way.
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What are free ways to market a barbershop?
Plenty of barbershop marketing ideas are free, starting with directory listings like Bing Places and a Nextdoor Business Page. Sharing client photos on social media, with their permission, costs nothing either, and it keeps your portfolio current.
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How can a barbershop get more reviews?
Ask right after a completed appointment, with a link to your Google review page. In Mangomint, Automated Flows can send that text for you. It's worth building the habit, since 47% of the people in BrightLocal's survey want to see at least 20 reviews before they use a business.
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
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