Creating barbershop packages can give clients a simple way to book more than a cut, and give you one clear offer to promote. 35% of barbershops using Mangomint have packages available for their clients.
As you decide whether packages fit your menu, the 6 barbershop package ideas below (with current examples from the Mangomint community) can help you choose where to start.
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Want to move retail off your shelves while you fill the chair? Pair a service with take-home products in one package. Clients can leave with what they need to keep their style going at home, and you get a package to promote alongside your standard cut.
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A bulk package sells several visits of the same service up front at a lower price per visit. Clients get a better rate, and collecting payment before the visits can help make your revenue more predictable.
Menscape's 3-visit packages
Menscape, a men's grooming spa in Nashville, offers bulk packages across its whole menu. Its 3-visit packages include:
12% off 3 visits of the same service, paid up front
No expiration date
The option to move unused package value to membership credit
A Manzilian Wax 3-pack, for example, costs $444 instead of $504 for 3 single visits. With one rule covering every service, your front desk has a single offer to explain. The same setup could work for your most-booked cut or beard trim.
3) Full-package barbershop appointments
If your barbers offer facial treatments, a full-package appointment can combine them with a cut in one booking. Clients who want the whole experience can pick one service instead of booking several.
The Presidential at The Barberhood
The Barberhood in San Francisco calls The Presidential its most elevated grooming experience. A licensed master barber provides the service, which includes:
An in-depth consultation
A precision haircut
A straight razor shave with a hot towel
Aromatherapy steam and a relaxing massage
A full face exfoliation and detoxifying mud mask
A professional hair wash
A complimentary drink
The Presidential is $180 at the Mission location and starts at $155 at the Marina location, where the price depends on the barber. For your own top-tier service, spell out every step in the description so clients can see what the higher price covers.
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Like bread and butter, some barbershop services simply belong together. Packaging them can save clients from weighing each extra as they book ("Do I really need the ear trim?"). It also gives regulars an easy go-to order.
The Barber Shop's Best In Town Package
The Barber Shop in Wichita, KS, pairs its core services into a few set combinations, such as a cut with a beard trim. Its most complete package, Best In Town (Full Detail Experience), is $80 and includes:
A haircut
A hot-lather shave or razor-detailed beard trim
A neck shave
Look at which services your clients book in the same visit, and turn the most common pairing into a named package.
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A wedding party or prom group can fill several chairs in one booking. Here's how to set up an events package:
Choose one or two services everyone can get in the same time window, such as a cut or a beard trim.
Set a group size that matches the barbers and chairs you have free.
Make it fun! Offer complimentary drinks and music for the group.
Ask for a deposit when the group books, to help protect your income if plans change late.
You can also use Mangomint's Group Services feature when hosting groups or offering event services. One client can book the same service for several guests at once, while each guest still picks their own add-ons. Guests also get their own notifications and forms, so the groom isn't stuck forwarding details to everyone.
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Add-ons let clients build their own custom experience as they book. While not technically a prepaid package, upgrades let each client choose and boost their ticket price. Mangomint's service customizations show those upgrades in online booking and adjust the price as clients add them.
Motley Crew Barber Company's add-on services
Motley Crew Barber Co. sets up its add-ons with service customizations at its Westborough, MA location. When clients choose the Haircut & Beard Trim (No Razor) in online booking, they're prompted to add service enhancements, including:
A hot towel (+$5)
A shampoo (+$5)
The Works, which pairs both with a scalp treatment and scalp massage (+$15)
Because each enhancement shows its price, clients know what an upgrade adds to the bill before they finish booking. Start with a few add-ons your barbers already do, and price each one.
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What these barbershop package ideas have in common
Each example takes a different approach, but a few patterns repeat:
Each package spells out what's included, so clients can see what the price covers.
Prices are published up front, as a set amount or a percentage off.
The packages are built from services the business already offers.
Clients can buy or book each package or add-on online, where they book their other appointments.
If you're building your first package, Mangomint Memberships & Packages lets you sell it online and track how many services each client has used.
Try Mangomint's barbershop management software
Mangomint's barbershop software puts online booking and packages in one place, so clients can buy a package and book appointments without leaving your website. You can schedule a demo or start your free trial to see how it fits your shop.
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
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