Knowing how other med spa calendars fill can help you plan provider schedules and front desk coverage with fewer guesses. Every figure below comes from Mangomint’s aggregate benchmark of 100+ businesses using our medical spa software, so you can set it beside your own calendar and cancellation reports.
How many med spa appointments are booked online?
Among medical spa businesses in Mangomint’s benchmark, 18% of appointments were booked online. That share counts appointments clients booked themselves in online booking, out of all appointments booked online or entered by staff. The rest were entered by a team member.
18% of Medical Spa appointments in Mangomint’s benchmark were booked online
Online shares were higher for other business types in the benchmark: for example, 36% for skincare businesses and 40% for massage businesses.
When most appointments start with your team, front desk booking speed deserves as much attention as your online booking setup. Express Booking™ lets your team text clients a link to add a card and accept your cancellation policy on their own phone. Nobody has to read card numbers aloud, which can make phone booking faster and more accurate.
For medical spas where consults are required, you can also list certain services in online booking as "call to book".
Which days are the busiest for medical spas?
Friday had the largest share of appointments in the Medical Spa benchmark, at 19%. Tuesday through Thursday were close behind, and Tuesday and Wednesday together accounted for 35% of appointments.
Friday was also the top day in four other cohorts in the benchmark, including barbering and spa businesses. Med spas share that Friday peak.
With Tuesday through Friday this close, plan full provider coverage for most of the week. Monday and Saturday carry lighter loads, and Sunday has the smallest share by far.
Here’s each day’s share of medical spa appointments, based on each business’s local calendar:
Friday (18.53% of appointments)
Thursday (17.81% of appointments)
Tuesday (17.48% of appointments)
Wednesday (17.48% of appointments)
Monday (13.93% of appointments)
Saturday (11.58% of appointments)
Sunday (3.18% of appointments)
The busiest time of day for med spas
Among med spas in the benchmark, 10 a.m. was the most common appointment start time, with 14% of starts. Every hour from 10 a.m. through 2 p.m. accounted for more than 11% of starts, measured in each business’s local time. Shares then drop through the later afternoon.
That makes late morning through early afternoon the first window to check when you build provider schedules.
Here’s the share of medical spa appointment starts by hour, from 9 a.m. to 5 p.m.:
10 a.m. (13.90% of starts)
11 a.m. (12.93% of starts)
Noon (11.90% of starts)
1 p.m. (11.41% of starts)
2 p.m. (11.02% of starts)
3 p.m. (10.07% of starts)
9 a.m. (8.87% of starts)
4 p.m. (8.85% of starts)
5 p.m. (5.73% of starts)
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Med spas in Mangomint’s data had an average company cancellation rate of 13.59%.
Using the same company-level measure, skin care businesses averaged 13.45% and the broader Beauty & Wellness benchmark averaged 12.08%. Med spas sat slightly above both.
13.59% was the average company cancellation rate among Medical Spa businesses in Mangomint’s benchmark
Each canceled slot is provider time you may not be able to refill. If your own rate runs above the benchmark, these steps can help protect your schedule:
Requiring clients to acknowledge your cancellation policy while scheduling their appointment
Requiring a deposit and card on file during booking
Sending automated appointment reminders leading up to the appointment
You can set up each of these in Mangomint.
About these med spa booking statistics
These figures come from Mangomint’s aggregate benchmark of 100+ Medical Spa businesses. They describe patterns across that group, so keep these limits in mind:
The benchmark doesn’t explain why a pattern happens, so use it as a prompt to check your own reports.
It measures med spas as a business type, not individual treatments like injectables or facials.
Mangomint medical spa management software
Mangomint’s med spa software is built to help practices grow profit through smoother operations, including customizable online booking.
Charting tools include HIPAA-compliant SOAP notes plus face and body charts, and automations can take routine follow-up off your team’s plate. You can try Mangomint for free or book a live demo to see how online booking and Express Booking™ fit your front desk.
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What percentage of med spa appointments are booked online?
In Mangomint’s aggregate benchmark of 100+ Medical Spa businesses, clients booked 17.56% of appointments online. Staff entered the rest.
What is the busiest day for med spa appointments?
Friday, with 18.53% of Medical Spa appointments in the benchmark. Thursday came next at 17.81%, and Sunday had the smallest share at 3.18%.
What time of day are med spa appointments most common?
10 a.m. was the most common start time, at 13.90% of appointment starts in each business’s local time. Each hour from 10 a.m. through 2 p.m. held more than 11% of starts.
What is the average med spa cancellation rate?
The average company cancellation rate among Medical Spa businesses in the benchmark was 13.59%. It averages each business’s own rate, so it reflects a typical practice rather than the share of all appointments canceled.
How can a med spa reduce cancellations?
Ask clients to accept your cancellation policy and add a card or deposit when they book. Automated appointment reminders can also help clients keep their appointment or reschedule ahead of time.
Emily Holzer is a Content Marketing Manager at Mangomint. She has a master’s degree in English and a passion for helping salons, spas, and other local beauty businesses thrive. When she is not writing, you can find her playing chess or tending to her houseplants. Fun fact: Emily has donated 8 ponytails (so far) across 5 hair loss charities in the U.S.
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