How to increase salon sales with gift cards

The gift giving season is upon us. That means it's time to make your salon a holiday destination. With gift cards, you can bring in new clients, build brand awareness, and boost sales. Gift cards are the most requested holiday gift so here's how to be at the top of your client's wish list.

Why sell gift cards at your salon

Done right, gift cards are low effort for high reward. Here's why gift cards could be great move for your salon and spa:

1. Boost sales

   Clients tend to spend more when they have a gift card. They even spend more than the gift card's value. 74% of consumer surveyed said when using a gift card they spend an average of $54 more than the gift card value (MarketWatch, 2019). We like to splurge when we get money as a gift. Your salon can benefit from this consumer behavior by offering gift cards online and at your salon.

2. Create brand awareness

   Gift cards spread the word about your salon and incentivize the gift recipient come to your salon. Gift cards can bring new customers to your business without extra effort on your part. Gift cards can even be customize to promote your brand.

3. In high demand

   Gift cards are the most requested holiday gift. 59% of consumers surveyed said gift cards are on their wish list and 54% said they plan on giving gift cards as holiday presents (NRF, 2019). People love gift cards. Gift cards let you buy what you want, when you want it. Though some argue that gift cards are impersonal, who knows you better than you know yourself?

4. Cost effective

   With the right gift card program, you can start selling gift cards at no additional cost to you. Gift cards increase cash flow and require less marketing effort to make a profit.

8 ways to boost sales with gift cards:

Here some recommendations on how to increase your salon's sales with gift cards:

1. Offer digital gift cards

   Digital gift cards can be purchased at any time and get delivered via email, making them the perfect last minute gift. Your client will love the convenience and you'll enjoy an easy sale. Plus, you can easily customize digital gift cards with your brand's logo and aesthetic.

   

   

2. Make gift cards visible on your website and online booking

   Make sure your website visitors can easily access your gift cards. Linking to your gift cards on your homepage or navigation bar can increase awareness and sales.

   Gift cards can also be included in your online booking so they are available to purchase as clients schedule their holiday appointments.

   

   

3. Promote your gift cards on multiple channels

   Promote your gift cards on social media, newsletters, ads, your website, in your salon, and any other channels available to you. Let clients know that you offer gift cards at checkout or display it on your front desk.

4. Offer gift cards as refunds

   When refunding a service or returning a product, you can offer a gift card as instead of cash. That way clients are incentivized to come back and spend more at your salon.

5. Create holiday specific gift cards Switch up your gift card designs for the holidays and special occasions. Digital gift cards make it easy to change your gift card's artwork whenever you'd like.

   

   

6. Run gift card promotions Gift card promotions are great for marketing. You can offer discounts or free gifts for high-value and bulk gift card purchases. Gift cards are also great for referral programs. For instance, you can offer a $10 gift card when clients effectively refer a friend. The value of bringing in new customers and incentivizing additional sales can easily make up for the cost of the promotion.

7. Talk to your clients about your gift cards

   Everyday you talk to clients as they get ready for special events and holiday parties. If you client needs a gift for the occasion, it could be the perfect time to shamelessly plug your gift cards.

Sell digital gift cards with Mangomint

Mangomint's digital gift card feature allows you to sell gift cards directly on your website and online booking. Gift cards purchased on your website are sent instantly to the recipient via email along with an optional personalized message.

Our next-generation salon & spa software is designed to reduce costs and increase profits with smart automations and a beautiful client experience from booking to checkout.

To learn more about our software, please book a live demo or start a free trial. We'd love to show you what Mangomint can do.